This campaign broke new ground in what was previously a very dry and uninspired category. We used simple, yet funny ideas get people to start thinking seriously about their personal financial planning....

Food Network needed male viewership in a big bad way, so they created a competition show. And we created an irreverent national print and tv campaign that we knew would appeal to guys. The work was a huge hit. Not only did it drive tune in, it helped reshape perceptions of network from a ‘stand and stir’ format to a more entertainment-based destination. ...

This star studded campaign of Oscar-winning actors, scholars, ex-US Presidents and other famous influencers all spoke to how PBS and public broadcasting played a significant role in their lives. And since we worked with Kevin Bacon, you’ll officially be ‘one degree’ closer should you work with us....

It was hailed as a “first of it’s kind” stunt for it’s complete integration into the NY Times homepage. It was shortlisted at Cannes. It was recognized by Communication Arts and won at OMMA. It was named Best in Show at the Davey Awards - a show tailored to showcasing the best creative from small and mid-sized agencies. It was a pretty freakin’ awesome piece of work (apologies for the not so humble brag)....

When Retro started working with Filter, they had a total of 40 local gyms and no unified brand look, feel or voice. One brand look, feel and voice later, they’re up to 150 locations across the country. The logical conclusion? Filter is advertising on steroids....

Every year, the good people of Bjorkliden, Sweden have to endure months without night. And that puts a serious damper on their nighttime fun, as is evident in this PSA-like anthem....

This spot featured psycho brides trashing limos, tables, and band equipment all to the wedding standard “Unforgettable” — a touching and fitting tribute that made the folks over at WEtv sentimental over their record breaking tune-in numbers....

This off-beat spot was one of many we did during this famously anti-advertising, ad campaign. The work was so successful, Sprite became the fastest growing soft drink of the mid-90s. In fact, at one point Sprite ranked as the number three soft drink globally. We drank a different type of bubbly after that news....

This national print and in-store effort mocked the entire fragrance industry’s approach to advertising. The campaign was so successful, the authentic, high-priced brands (with much bigger spends), forced the magazines to pull our ads. Seems we struck a nerve - and our clients couldn’t have been happier....

Our pro-bono homeless animal adoption campaign saw immediate results. Following this television, subway poster and print effort, adoptions around NYC spiked. In fact, the campaign was so effective, it was reformatted to run in dozens of cities across the country. We’re always happy to lend a helping hand to furry friends in need....

This Smirnoff “Get Out” launch spot ran in several global markets for Di-ageo. The implored people to get off their couches and experience all that life has to offer....

The cast’s recurring storage showdowns inspired this ‘Gunfight at the OK Corral” homage which helped set network tune-in records....

Filter modernized Calgon’s look, tone and voice to appeal to today’s modern woman — all the while maintaining this brand’s core essence and iconic catchphrase — Take me away!...

There are college football fanatics, and then there’s Mike Woods, aka the Big Dawg. This spot was the first in a campaign for CBS College Sports Network highlighting the fanaticism of college football fans and how affects their lives. ...

This campaign was a series of spots we wrote and directed in order to cross-promote NBC’s other hit shows – “The Real Housewives”, “America’s Got Talent” and the “NHL Stanley Cup Playoffs” – across their family of networks. ...

TalkPath Live is a revolutionary, one-to-one, evidenced-based online therapy platform that connects people to therapists via a two-way secure video platform. Filter partnered with TalkPath Live to create the brand’s platform, website, manifesto, and most recently a social media campaign targeting hospitals and school administrators. ...